Among the greatest mistakes I’ve seen produced by musicians and bands now would be to under-estimate the significance of a professional promotional apparel. Your promotional kit, also called a media kit or networking kit is most likely one of the one most important elements within an artist’s first presentation to places, promoters and above all record companies. First-impression is so significant in the audio industry.
In preparing your media kit you want to obtain every component possible that will differentiate you from the masses. Throwing together a lot of bad quality duplicates, unprofessional photographs and badly written bio and copy all filled in a flimsy folder simply is not going to reduce it. When it is a cluttered heap of newspapers, that is precisely how you are off. On the flip side, if it is a well-organized demonstration, you are off as an expert.
A few of the components which have to be taken into account when placing your apparel together are things like theme, theme, and layout. You should think of a concept and theme to your kit, one that’s memorable and essentially ties every page collectively in some type of persistence. A motif could be contingent upon the bands or artists name. By way of instance, if the group’s name is “Orange Freedom” The colour scheme may have orange inside, either the newspaper or icons or text may be oranges. I am aware this specific case might appear somewhat infantile but I believe you have the basic idea. Don’t forget you want the group name to be unforgettable. Merely to give another instance, recently we had been showcasing one of those actions termed “Uncle Plum” at New York City facing 4 significant record labels. The afternoon of this showcase we had among our interns traveling via taxi around town and provide a reminder to every A&R and document executive encouraged into the showcase. Together with the written reminder invitation into the show, she immediately fell off a basket of plums to every record executive.
A symbol is extremely important and have to be something easily remembered and comprise the components of your general idea.
Use of skilled packaging to your media kit can be extremely significant. It would not hurt to use a magician exactly the exact same colour as the group’s emblem once more for continuity. Even though these kinds of portfolios could be pricey… occasionally a couple bucks each, it is certainly money well spent.
An expert photograph is undoubtedly a requirement on your kit, possibly even a few photographs. If you are a band, you’ll require the 8 x 10* B&W glistening of this ring and also individual photographs of each group member comprised in the bio section that we will discuss later. A high quality expert photograph is essential. Having relatives or friends require a snap -sexy will not cut it. The photograph is an area where you can not manage to try out a rescue a couple bucks. I can not emphasize the significance of this enough. In case you’ve got the budget, employing a professional audio business trendy to get your picture might not be wise. Though I realize for many bands this might be cost-prohibitive.
The write-up segment should comprise two components; the bio or the ring member’s bio; those ought to be brief and to the point. Do not go nuts with a very long detailed biography. Labels and others simply don’t have enough time to read it they will simply skip it. There you may maybe lose out on supplying advice to the kit receiver which might be beneficial for you. Include things such as your influences and other knowledge in the business. They truly don’t care about your baby image or exactly what you did when you’re six years old unless, obviously, you’re a kid sensation at the moment. Your fact sheet This should comprise any positive media or write-ups you have obtained such as excursions, radio airplay, testimonials, superior sales amounts on an independent release, etc.. You might even include things like GOOD COPIES of some posts, reviews or interviews from newspapers or trade magazines. Each page of your media kit should include your supervisor’s contact info and your site URL. Be truthful and maintain it as short and sweet as you can.
Now for the most essential component of your apparel… Your Music. Contain a professionally recorded presentation of your best 3 tunes. It is very important to your CD demonstration to be as professional as you can. It is wonderful to have another pocket on your portfolio to home the CD so there’s absolutely no chance for it to drop out or get lost. It is better included that manner. Or as we have done on occasion with a number of our kits, then use Velcro to hold the gem case on the trunk inside part of their portfolio.