Throughout the past couple of years the increase in the impact of Digital Media on our everyday lives has been phenomenal. It’s a term we’ve got used to hearing nearly on a daily basis, but just what does this mean? Within this article we will take a look at the definition of digital media, and examine various kinds of products that come under this description.
Without getting too hung up on the technicalities, all electronic media represented by electronic codes is known as electronic media. Common examples of electronic media you’ll be acquainted with may be broken down for ease into 4 main groups audio (audio files), visual (video and picture files), written information (eBooks, Word Files, Excel Files etc) and data (for example, computer software).
The written advice form of digital media examinations products is possibly the most widespread. Any document that can be read or interpreted matches this category. These files can be examined and studied by anyone who can see. Data files are the codes that constitute the executable applications that we know as applications. Unless you’re a developer the raw program file would not make any sense to you, however, your PC will convert them to a format you can understand.
The most common type of audio file is of course the audio document, in mp3 format. This has altered how and where we listen to music. We could download an mp3 file on the world wide web, play with it on our PCs, burn it to a CD or transfer it to outside Ipod or Smartphone. Visual still images in the form of photographs and moving images in the kind of movie make up the fourth group. Anyone can take a picture or movie with their camera, move it to your own computer and send it through email around the world.
Naturally there are a lot more products that would fit the description of all digital media web sites, graphic designs, the list is infinite. These products all have in common though is that their portability (you can save a complete book or audio collection in a very small device in your pocket) and their capacity to be moved via email, data stick or CD to another computer. Truly a revolution and with no digital technologies none of this would be possible!